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The artist and painter Eduardo Rodriguez Calzado describes himself as being obsessed with detail, “expressing emotions through the fragmentation of color”. While the human form or elements of human consciousness are often represented in his pieces, he also enjoys starting with more abstract gestures and colors, and letting the narrative unfold organically.
Designed by Epic, a new packaging agency in Australia that focuses on FMCG branding and packaging. Tru Bru is a high-tech system of true flavor, brewery fresh take-home craft beer. It is a concept store based in South Yarra, Australia, that specializes in craft beer, cider, and soft drinks sold for takeaway in three different sizes of reusable glass bottles.
"The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves, they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our central strategy, we developed product names, brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd."